Become Agent Ready for Modern Marketing without losing control
AI accelerates decisions.
Without governance, it amplifies error.
Agent readiness comes before automation.
Agent Readiness
Marketing Operating Model Review
A 2–3 week, decision-focused review to assess readiness, identify risk, and define where automation should and should not be applied
Not a tool audit • No implementation • No media execution
Why modern marketing breaks under AI
They optimise for fragmented proxies, not for commercial outcomes.
Signal and decision infrastructure.
KaiSignals doesn't sell tactics. We build operating models and decision infrastructures that enable your teams to make automation safe.
Agent Readiness Stack
Four layers that make agents governed, measurable, and reversible.
Signal & Ownership
Telemetry, tagging, definitions with clear owners and drift checks.
Measurement & Reconciliation
Triangulated measurement, thresholds, and rituals that resolve disagreements.
Decision & Control Layer
Rituals, playbooks, and escalation logic that bound decisions and keep humans in control.
Agentic Deployment
Reward functions, safeguards, and rollback plans so agents act safely on trusted signals.
Where teams use KaiSignals
High-level entry points. Flexible execution. No lock-in.
Measurement & Decision Diagnostics
Diagnose where signals, models, and incentives distort decisions.
Focus on commercial truth, not reporting accuracy.
Digital Media Planning Under Uncertainty
Reframe planning around marginal returns, pressure, and risk.
Portfolio thinking replaces budget silos.
Unified Measurement Architecture
Align MMM, experimentation, incrementality, and platform signals into one decision loop.
Measurement as an operating system, not a reporting layer.
Signal & Data Integrity Audits
Identify where weak, lagged, or proxy signals are driving AI systems off course.
Fix signal hygiene before automation scales error.
Experimentation as a Learning System
Move from test-and-learn theatre to structured exploration.
Surface uncertainty instead of hiding it.
Agent OS Integration (Optional)
Select teams may pilot agents for planning, experiment design, or signal synthesis
only once readiness is established.
How we engage
Strategic Advisory
- •Board-level decision diagnostics
- •Measurement, planning, and signal strategy
- •Redesigning how decisions get made under uncertainty
Agent Readiness
- •Readiness diagnostics across signal, measurement, and control
- •Governance before automation
- •Clear ownership and escalation paths
Agent OS
- •Optional, post-readiness
- •Agents for planning, experimentation, synthesis
- •Human-in-the-loop by design
Signal and decision infrastructure
Field observations on readiness, governance, and the signal systems that make automations safe and decisions commercially safe.
Book an Agent Readiness Diagnostic
Review to score readiness, map risks, and prioritise pilots.